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Balancing Automation and Empathy

Auto insurance carriers are increasingly using automation to maintain a competitive edge.

In one of the most in-depth reviews of the industry to date, LexisNexis Risk Solutions surveyed both insurance carriers and consumers for our 2019 Future of Claims study to determine whether carrier motivations are aligned with consumer needs.

Carrier Motivations

Overall, carriers are seeking to take touches out of the claims process.

Carriers that have embraced claims automation report:

3-10x

more cases processed per adjuster

reported by 5 out of 24 carriers
3-10x

more cases processed per adjuster

reported by 5 out of 24 carriers

1–15 day

reduction on cycle times per claim

reported by 7 out of 24 carriers

1–4 manual

touches removed per claim

reported by 17 out of 24 carriers

Claims satisfaction drops significantly when consumers have to talk to more than one person

80%

66%

47%

38%

Consumer Needs

Consumers want a faster, easier, simpler claims process

1 in 5

prefer self-service

...but complain that First Notice of Loss self-service asks too many questions

Claims Process Explored

TRADITIONAL  
TRADITIONAL
A process where an adjuster goes into the field, inspects the vehicle or home and prepares an estimate.
FAST TRACK   
FAST TRACK
An expedited claims handling process with minimal insurance employee involvement. An example would be a direct repair claim.
VIRTUAL CLAIMS
HANDLING   
VIRTUAL CLAIMS HANDLING
A process where a customer or vendor captures damage via photos or streaming video; a claims adjuster conducts the damage assessment remotely.
TOUCHLESS CLAIMS HANDLING   
TOUCHLESS CLAIMS HANDLING
In this process, a claim is reported electronically. Technology is used to capture damage or invoices, run a system audit, and if the claim meets approved criteria, the claim is paid electronically.

This is correct!

In 2017, 79% of insurance carriers reported using Virtual Claims Handling. In 2019, that number increased to 95%.

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This is incorrect!

In 2017, 79% of insurance carriers reported using Virtual Claims Handling. In 2019, that number increased to 95%.

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This is correct!

Insurance carriers reporting that they are considering or open to Touchless Claims Handling grew 90% from 2017 to 2019.

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This is incorrect!

Insurance carriers reporting that they are considering or open to Touchless Claims Handling grew 90% from 2017 to 2019.

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The Road to Fully Automated Claims

Consumer Acceptance

Consumer interest in increased automation is expected to grow quickly

66% of Millennials are comfortable with automated processes — and demand is tied to younger generations

66% of Millennials are comfortable with automated processes — and demand is tied to younger generations

57% of all respondents are fairly or very comfortable with automated processes

Increased Automation is Currently a Win-Win. Moving Forward, it’s All About Balance.

To successfully implement further automation, carriers must develop a hybrid approach that leverages automation where it can be most effective; while also providing more accurate, more empathetic engagement with customers when needed.